The lack of distinctive logos, team insignia, and player numbers reflects the changing nature of 50s and 60s product licensing. Major league players, through the MLBPA, used their emerging market clout and union strength to make two big steps. First, they negotiated a collective bargaining agreement with the team owners in 1968, a move that later dovetailed into full-scale free agency. Second, they signed a burst of licensing deals that paraded recognizable players across an ever-blander list of “collectibles.” One could argue the league and the players both diluted their brands with MLB’s 1969 expansion to 24 teams and oddities like MLBPA PhotoStamps, pins, and superballs.
1967 Dexter Press set contains a more satisfying version of Frank's original photo for this Atlantic Oil card.
That's a Florida sky behind Frank, where Baltimore held 1960s spring training. This pre-press photo shows their 1965 team before a game in Winter Garden, Florida, preseason home to then-rival Washington Senators.
Find more contemporary shots of those Orioles at a spring training retrospective by The Baltimore Sun.
Frank Robinson and others in 1968 Atlantic Oil also appear with this back variation of a game picture instead of game rules. It includes the © MLBPA relevant to that era's changing licensing landscape at lower-left.
Atlantic Oil printed four different #5s for this contest and Frank's one of the easiest to find.
Value: Frank cost a few dollars in an oddball box, about average for low-grade oddball sets from this era. Fellow #5 Ernie Banks remains a white whale for my type collection, since Atlantic Oil short-printed him for the $100 contest prize and few survive today.
Fakes / reprints: Haven't seen fakes in the marketplace, but it's possible for rarities like Banks. Look for the perforated edges, as each player came on a sheet.