This makes two mentions of Mr. Lombardi in one week, since Dave Frishberg also included him in the song "Van Lingle Mungo." Ernie looks a little dour here, but he hit well enough (126 lifetime OPS+) and long enough (1931-1947) for the Veterans Committee to posthumously enshrine him in 1986. Of course, Shakey's beat them by a full decade--take that, Vets!
I grew up a half-mile from that Bellevue (Washington) location and ate many a meal there, gorging on their lunch buffet of fast food slices and spiced steak fries. "Aurora" and "Lake City" mean neighborhoods in Seattle itself--Bellevue and West Seattle are separated from Seattle by bodies of water.
This card set includes 18 retired MLB players born somewhere on the West Coast and I assume people obtained cards during restaurant visits. Shakey's followed with similar sets in 1976-77, ceasing only after the Mariners came to town, as fan attention moved to players they could actually see on the field.
Value: Lombardi cost me a few dollars on eBay. Ted Williams is the set's biggest name and runs $10 or more.
Fakes / reprints: Haven't seen any in the marketplace.