Wednesday, April 29, 2009

1937 Goudey Thum Baseball Movies #5, Wally Moses

In the early 20th century, many Americans stereotyped movies as low-class entertainment, rife with sex and violence. (Perhaps that's changed and perhaps not.) Evolving camera technology and filming techniques allowed Hollywood to move further from small stage settings and put the people and situations right in your face.


This fast-paced change in entertainment style garnered negative attention from conservative groups, notably the Legion of Decency. Many large cities, including baseball towns Boston, New York, and Chicago, proved receptive to its influence, paving the road for industry change. (See the 1910 Tip-Top Pirates #5 for a similar story with the Temperance folks.)

The LoD's coordinated social and political pressure led movie studios to make concessions on script and film content, primarily via adoption of the Hays Code. Prior to its 1934 enforcement, studios tackled a wide variety of issues, from race relations to the ambiguity of crime and justice. Dozens of “classic” genres, stars, and directors established themselves prior to the Great Depression, but soon felt the pinch of behind-the-scenes censors who reviewed all American-made scripts and films. Out went racy scenes, language, and sympathetic bad guys. In came screwball comedies and the G-Men. Movies didn't stop being good, but they had to tap dance around major issues with ever-increasing subtlety.

Content enforcement lasted for some time, enough that studios completely remade several existing films in order to work around problems with their pre-Code version. Filmgoers know Dashiell Hammett's The Maltese Falcon as the classic 1941 film starring Humphrey Bogart. The little-seen 1931 version practically disappeared under the code's influence and picked up an alternate name (Dangerous Female) to avoid later confusion between the two. See Wikipedia's list of pre-Code stars to imagine actors like James Cagney and Marlene Dietrich without their seminal (and intense) early roles.


As movies entered a decade of behind-the-scenes turmoil, baseball cards bloomed. Goudey even mixed the two with this “card” set, a series of marquee-style flip books. Zip through one to see a "live" player making a quick play, pitch, or batting move. Thum Movies cost 2 cents and included player bios and some commentary on the backside. The writing's pretty close to what you get from their standard card sets, but I liked the unintentionally humorous subscript of "Your Favorite Stars in Action! Pitching! Batting! Running! Catching! etc." (I assume scratching and spitting fall into the "etc." category.)

See the Old Cardboard set profile for a bit more info and Baseball Almanac's version for the full player checklist. It'd be fairly hard to build a full set these days, given the rarity of individual books. This issue also contains one of Joe DiMaggio's earliest appearances, a full year prior to the 1938 Heads Up set.


This scan shows the first page, with bat cocked and ready to swing. Each book zips through exactly 24 images, what folks now consider the standard speed for one second of movie projection. There's a problem with what you see here, though. If that's Wally at the plate, he's pulling a fast one on the movie man and swinging right-handed, even though he was a southpaw hitter and fielder. Personally, I think it's a different player altogether, something that happens from time-to-time on cards.

You can't deny the innovation of flip books for baseball collectors, but it's hard to compare with the company's 1938 set, a cool design that Upper Deck riffed on in 2007. These days, "moving pictures" come right from the cards themselves, courtesy of sets like Topps' 3D Live.

Update: Old Cardboard added details on a similar flip book set that's 30 years older than this Goudey set. Check out the 1906 Winthrop Moving Picture Postcards profile for details and an animated scan of the subject, HOFer Three Finger Brown's fastball.

Update #2: Red cover variation spotted on eBay.


Value: I bought this Moses book for $10 several years ago. Recent eBay actions are closing between $30-50 for Hall of Famers and probably half that for non-stars.

Fakes / reprints: It'd be a lot of work to fake a whole flip book, but beware of buyers selling single superstar pages, as copying them would be trivial. (I've seen separately graded individual pages of players like Joe DiMaggio, a dubious prospect at best.)

Friday, April 24, 2009

1921-1930 Major League Baseball Die-Cuts #5, George Blaeholder

It took me a while to give in and purchase this card. It’s got a pitching pose, but doesn’t resemble anyone in particular. Generic pants, lumpy shirt, and preternaturally stiff jersey sleeves complete the look of “five-minute sketch of man in woolen uniform.” At least it’s all done in sepia tones, matching the St. Louis Browns’ coffee stain history as an American League doormat in the 30s. Not too motivating, but I eventually found one for $5 and made the deal.

Card front (blank back)

The player in question, George Blaeholder, remained constant on the Browns from 1928 to 1934, taking the ball when asked and annually winning (and losing) at least 10 games. He moved on to the A’s in 1935, “achieving” a decent ERA+ mark but still going 6 and 10. That year, Philly beat St. Louis to the cellar by winning only 58 games under HOF manager Connie Mack. People often speak wistfully about players that play their whole career for one club; Mack served the A’s for half a century, helming the team from 1901 to 1950.

You deserve a more recognizable image of George Blaeholder, so check out his various cards from the 30s and 40s. The Goudeys and Diamond Stars look great as always, but I have a soft spot for the in-your-face color of the Tattoo Orbits. The high-contrast tones and action angle remind me of classic Soviet propaganda posters.


This particular set's actually pieces taken from a board game called "Major League Ball - The Indoor Game Supreme." (OldCardboard.com attributes the set to National Game Makers Company of Washington,D.C.) It kicked off in 1921 with at least five teams and a simpler design, listing only name, fielding and batting position, and team. Perforations, visible in the picture, connected the players horizontally and the maker post-fixed labels with name, position, and other details. Team sets (or label updates) came in an single envelope and were probably available through toy stores. The SCD catalog lists updates throughout the 1920s based on when players suited up for a given team. Blaeholder, for example, started pitching regularly in 1928, so only appeared after that time.

I started seeing these guys at shows more frequently in the last five years. It’s hard to recommend them unless you have a very specific interest, like a certain team, player, or (cough) type collection. The blasé player images and odd set construction do mean relatively low prices. This might be the cheapest way to recreate a classic lineup like the 1927 Yankees, though Ruth still runs hundreds of dollars in good shape. I point people back to the '33 and '34 Goudeys, since they're so much more attractive and informative.

Monday, April 20, 2009

1933 Rittenhouse Candy #5, Al Simmons

Reach back far enough into baseball’s misty past and you unearth marvels like HOFer Al “Bucketfoot” Simmons on this decidedly playful card. Printed on thick newsprint, it's a bit more than 2 inches high and bit less of that wide. That makes the actual player picture very small, slightly larger than a thumbnail. At least Al looks happy to be there.

As you might guess, the set numbers 52 cards total, with four suits of ace through king. The cherry red background would stand out almost anywhere, but cards also come in lime green and blueberry. See this list of pages for interesting E285 front and back variations.

The set profile shows off most of the known card backs, which included a redemption contest. 1933 collectors that built the phrase “RITTENHOUSE CANDY CO” could send away for a fielder’s glove, first-base mitt, (roller?) skates, air rifle, pearl knife, or baseball. My inner child is now drooling.

This card appears in my blog because not every back included a letter. Mr. Simmons features the nice, big #5 pictured at right. Relatively few Rittenhouse cards made it into modern collections and this is the first I've seen with a number. Lots of reasons for set scarcity come to mind.

  1. Being strip cards, young collectors could easily cut them poorly and leave ragged edges
  2. The playing card design encouraged lots of use and handling
  3. I assume the production company kept anything sent back for redemption
  4. Goudey Gum produced an amazing baseball set the same year, with design and quality that far outpaced the E285s
  5. 1933 was a long time ago
You can see from the simple design that it’s one of 1930s’ lesser issues, but rarity keeps the value of Rittenhouse cards fairly high. Expect to pay $50 or more for a decent example. I recommend pursuing the 1933 or 1934 Goudeys (~$10 each in low grade) before you even think about building a set of these ugly ducklings.

Monday, April 13, 2009

1968 Atlantic Oil Baseball AL #5, Frank Robinson

The Atlantic Oil set is an enigmatic trifecta of promotional contest, baseball superstar, and marketing oddity. Clad in a Baltimore-ish cap and generic uniform shirt, Frank Robinson encourages you to pair him up with a nameless friend (which I think was Tommy Davis) and win $100. Just like McDonald’s Monopoly’s rare properties, they printed the other card in significantly smaller quantities to avoid giving away too much money. Oil companies do know something about hanging onto the green stuff.


The lack of distinctive logos, team insignia, and player numbers reflects the changing nature of 50s and 60s product licensing. Major league players, through the MLBPA, used their emerging market clout and union strength to make two big steps. First, they negotiated a collective bargaining agreement with the team owners in 1968, a move that later dovetailed into full-scale free agency. Second, they signed a burst of licensing deals that paraded recognizable players across an ever-blander list of “collectibles.” One could argue the league and the players both diluted their brands with MLB’s 1969 expansion to 24 teams and oddities like MLBPA PhotoStamps, pins, and superballs.


The Fleer Sticker Project profiled a related licensing snafu, Topps’ on-again, off-again use of the Houston Astros name and logo in the late 60s. For even more quality history, check out The Team That Topps Forgot over at The Topps Archives. Both give a good sense of the cranks and characters trying to stay on top in a changing business and how that played out on the cards themselves.

I say, the heck with tying baseball (and cards) to a family dram-edy like "Diminished Capacity." Someone should script and shoot the backroom shenanigans and financial hijinks that colored the national pastime during the Vietnam years. Cast Willam H. Macy in the role of backstop warrior Andy Etchebarren, blocking the plate just to put food on the table. Wrap the fiscal hooligans up in an Oliver Stone conspiracy bow and release it just before the next political season. That'd smell like hot dogs, apple pie, and Oscar buzz.

Saturday, April 11, 2009

Update on #5 type collection progress

This blog's type collection includes all known sets from baseball's majors, minors, and foreign issues. It limits the "target" to only sets with cards numbered 5. This significantly reduced the total count, since SCD "big book" listings number into the thousands, but still includes almost 450 different issues.

Topps represents more of those sets than any other single company. Oddball makers, such as TCMA and several regional food companies, also figure prominently. Note that "oddball" doesn't describe the player on the card, or we'd get a complete list of the recently mentioned Oscar Gamble afro cards.

Breaking the type collection composition into decades shows two things. First, the total number of sets started slowly and held steady though the 1940s. The rarest cards come from the pre-1920 era, including some sets that number beyond #5, but haven't identified that specific card yet. (Perhaps they'll eventually turn up, perhaps not.) Second, production totals rose sharply after WWII, roughly in tune with the maturing Baby Boom generation's buying power and westward league expansion. Many new industries tried out baseball-related promotions, including tea companies, cookie bakers, and potato chippers. With much smaller production runs than Topps, these cards prove hardest to track down, eBay or no eBay.
  1. Decade: # owned of # possible
  2. Pre-1920: 10 of 16
  3. 1920s: 16 of 29
  4. 1930s: 23 of 30
  5. 1940s: 21 of 26
  6. 1950s: 43 of 54
  7. 1960s: 61 of 84
  8. 1970s: 163 of 195
  9. Total: 337 of 434 (78%)
This blog profiles about 80 different sets so far, just under 20% of what's possible. Even one page per set would create quite a book by the time we're done. I plan to continue writing about two or three cards per week, which means another few years (at least) to address them all. Let me know if particular eras or aspects of the hobby appeal to you and I'll do my best to include them in the #5 profiles.

Sunday, April 5, 2009

1977 Bob Parker "More Baseball Cartoons" #5, Doug Flynn

Pro artist Bob Parker, known in baseball circles for cartoons he drew for classic Topps card backs, based several sets in the 70s and 80s on his own player drawings. This 1977 set profiles a mix of players, 24 in all, spanning a number of baseball eras. The #5 features Redleg Doug Flynn, a decent shortstop most widely known as one piece of the NYM and CIN trade for Tom Seaver.


Card front (blank back)

Like most of Parker’s other sets, this one comes on thin, over-sized card stock without finishing gloss. It’s less of a final product than most publicly circulated sets, so I assume he printed these cards and sold them directly to collectors. The backs are blank, so what you see here is what you get.

This card's art style evokes the cartoonish 1938 Goudey set, with batting and fielding poses encircling a portrait sketch. (See particularly that set’s latter half, where cartoons show up more frequently.) I think the homage is a charming effect and would like to see it on more contemporary issues. Unfortunately, #5's composition isn't representative of the whole set. Most cards in "More Baseball Cartoons" use full player poses, not just a head shot, so don't have space for the surrounding highlights.

Though it lacks back text and stats, Bob made this set avant garde by producing it himself. Almost any artist can turn out a better product in the 21st century, given computer drawing tools and a quality inkjet printer, but publishing your own card sets really meant something in the President Carter years. Fellow artist Robert G. Laughlin created similar (and arguably better) oddball sets in the same generation, but the main attraction is the reappearance of Parker’s card back highlight style and excellent sketch work.

These sets do appear on eBay, including a current listing at $99 BIN. If that's too rich for your blood, singles occasionally show up on both eBay and the Beckett Marketplace.